For any company that wants to generate a reputation and attract a growing customer base in today’s world, having a business website is essential. And, the design of a said website is not something to take casually.
While a great website can bring in thousands of new customers, clients, and investors, a poor one can sink a business overnight. That is not an exaggeration, so outlined below are three indispensable tips for building the perfect business website in 2020 using the WordPress CMS platform. The task is not as difficult as you might imagine.
1. Determine the Main Purpose of Your Site
Defining the main purpose of your website seems like an intuitive place to start, but too many businesses still enter the website creation process without a clear idea as to what the main function of their site needs to be.
Online store consultants at Maxfunding.com.au says, “the lack of clear purpose will be immediately transparent to visitors, so it is best avoided. They recommend, “take some time to think about each proposed area of your website.
Ask questions like “Who is my target audience and what do they want?” and “What do I ultimately want my website visitors to do on-site?”. Asking such questions will help you to design a website that serves a key function for business profitability. You can always make changes as the market evolves”
Other factors to consider during the website design process include how often you plan to add new content, whether you want to add a shopping cart to your site, how you will go about collecting data from visitors, and whether you require any premium WordPress features, such as a forum or appointment scheduling. That might all sound like too much to bear in mind, but you can break down the process into manageable steps. Of course, there are different CMS platforms around that enable varying features and possibilities. But, here at WPExplorer, we’re convinced the WordPress is the best CMS platform for small businesses.
2. Add a Blog and Post High-Quality Content
Recent statistics show that 47% of buyers viewed 3–5 pieces of content before engaging with a sales representative. Clearly, the value of high-quality content should never be underestimated. Content can make or break a website. High-quality work is rewarded with better positions with search engines, more external links, and wide-reaching social sharing.
I advise every website to add a blog section. It doesn’t matter what industry you are in or your site’s main purpose, blog posts are an effective way to attract a new audience.
What’s more, blog posts allow you to keep your site regularly updated with fresh content without having to touch the static information. Of course, determining the value of content is not always easy. You can refer to our pro blogging tips article if you want some expert guidance for creating high-quality content.
Alternatively, you could outsource your business’s content creation needs to an experienced freelance writer. A further option is to invite businesses in complementary niches to submit guest posts to your blog in exchange for a backlink to their website.
3. Professional WordPress Themes are a Must-Have
Wherever you find yourself in life, presenting your best face to the world is something to strive for. Your business website is no exception. While looks aren’t the be-all and end-all of life, they matter, especially in the competitive online landscape.
If you’re creating your own website, it’s probable that you will want to use a template or existing design theme. There are tens of thousands available and they range from bright and brash to subtle and sleek. Liking the theme you select is important, but perhaps more important is that the theme has universal appeal. Your website is there to convert viewers into customers, not an outlet for your creative indulgences.
Consequently, it is advisable to play it safe. Airing on the side of caution will ensure you don’t stray from a professional image. Select a theme/template designed for corporate use. Such themes exude professionalism that inspires confidence and authority. Furthermore, they often include additional features that are useful to business users.
Since there are so many themes out there, it is suggested to compare a small selection of the top-rated options. To help you out, WPExplorer has published a roundup of all the best business WordPress themes in 2020. The roundup is an excellent place to begin and features 20+ premium themes that cater to all price points — there are even some free options included. Be sure to consult with friends, partners, work colleagues, or even family for a second opinion on your final selection.